diff --git a/app/app.vue b/app/app.vue
index ea3a522..d5f55df 100644
--- a/app/app.vue
+++ b/app/app.vue
@@ -6,9 +6,22 @@
 </template>
 <script setup lang="ts">
 import { computed, onBeforeUnmount, onMounted, watch } from 'vue';
-import { useHotjar, useRoute, useState } from '#imports';
+import { useHead, useHotjar, useRoute, useState } from '#imports';
 import { useAuthStore } from '~/stores/auth';
 import { HOTJAR_LOCAL_STORAGE_KEY, useCookieConsent } from '~/composables/useCookieConsent';
+import {
+  absoluteSiteUrl,
+  DE_FAQ_SCHEMA,
+  DEFAULT_OG_IMAGE,
+  FAQ_SCHEMA,
+  getLanguageAlternates,
+  getPublicSeoRoute,
+  isNewsArticlePath,
+  jsonLd,
+  normalizeSeoPath,
+  SITE_NAME,
+  SOFTWARE_APPLICATION_SCHEMA,
+} from '~~/shared/utils/seo';
 
 const HOTJAR_ID = 6522897;
 const HOTJAR_SCRIPT_VERSION = 6;
@@ -28,6 +41,55 @@ const { initialize } = useHotjar();
 const hotjarInitialized = useState('hotjar-initialized', () => false);
 const productSession = useState<{ product: 'classroom' | 'liveatc'; path: string; startedAt: number } | null>('product-usage-session', () => null);
 
+useHead(() => {
+  const path = normalizeSeoPath(route.path);
+  const seo = getPublicSeoRoute(path);
+  const isArticle = isNewsArticlePath(path);
+  const indexable = Boolean(seo || isArticle);
+  const canonical = absoluteSiteUrl(path);
+  const title = seo?.title || (isArticle ? `News | ${SITE_NAME}` : SITE_NAME);
+  const description = seo?.description || (isArticle ? `Product news and updates from ${SITE_NAME}.` : 'OpenSquawk application area.');
+  const image = absoluteSiteUrl(seo?.image || DEFAULT_OG_IMAGE);
+  const language = seo?.language || 'en';
+  const alternates = getLanguageAlternates(path);
+
+  return {
+    htmlAttrs: { lang: language },
+    title,
+    link: indexable
+      ? [
+          { rel: 'canonical', href: canonical },
+          ...alternates.map(({ hreflang, href }) => ({ rel: 'alternate', hreflang, href })),
+        ]
+      : [],
+    meta: [
+      { name: 'robots', content: indexable ? 'index, follow, max-image-preview:large' : 'noindex, nofollow' },
+      { name: 'googlebot', content: indexable ? 'index, follow, max-image-preview:large' : 'noindex, nofollow' },
+      { name: 'description', content: description },
+      { property: 'og:site_name', content: SITE_NAME },
+      { property: 'og:type', content: isArticle ? 'article' : 'website' },
+      { property: 'og:title', content: title },
+      { property: 'og:description', content: description },
+      { property: 'og:url', content: canonical },
+      { property: 'og:image', content: image },
+      { property: 'og:image:width', content: '1536' },
+      { property: 'og:image:height', content: '1024' },
+      { property: 'og:image:alt', content: `${SITE_NAME} flight simulator training` },
+      { property: 'og:locale', content: language === 'de' ? 'de_DE' : 'en_US' },
+      { name: 'twitter:card', content: 'summary_large_image' },
+      { name: 'twitter:title', content: title },
+      { name: 'twitter:description', content: description },
+      { name: 'twitter:image', content: image },
+    ],
+    script: path === '/' || path === '/de'
+      ? [
+          { key: 'software-application-schema', type: 'application/ld+json', innerHTML: jsonLd(SOFTWARE_APPLICATION_SCHEMA) },
+          { key: 'faq-schema', type: 'application/ld+json', innerHTML: jsonLd(path === '/de' ? DE_FAQ_SCHEMA : FAQ_SCHEMA) },
+        ]
+      : [],
+  };
+});
+
 const showCookieBanner = computed(() => {
   if (!authStore.isAuthenticated) {
     return true;
diff --git a/nuxt.config.ts b/nuxt.config.ts
index 1165b5d..b55711f 100644
--- a/nuxt.config.ts
+++ b/nuxt.config.ts
@@ -34,6 +34,27 @@ export default defineNuxtConfig({
     },
     aos: {once: true, duration: 600, easing: 'ease-out'},
     app: {head: {link: [{rel: 'icon', type: 'image/jpeg', href: '/img/icon-sm.jpeg'}]}},
+    routeRules: {
+        '/app/**': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/admin/**': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/bridge/connect': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/classroom/**': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/classroom-introduction': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/copilot': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/dev-login': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/editor/**': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/flightlab/**': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/forgot-password': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/invite': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/live-atc': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/login': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/logout': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/pilot-profile-setup': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/pm': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/present': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/start': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+        '/unsubscribe': { headers: { 'X-Robots-Tag': 'noindex, nofollow' } },
+    },
     runtimeConfig: {
         openaiKey: process.env.OPENAI_API_KEY,
         openaiProject: process.env.OPENAI_PROJECT,
@@ -111,6 +132,9 @@ export default defineNuxtConfig({
         '~/assets/css/learn-theme.css'
     ],
     nitro: {
+        serverAssets: [
+            { baseName: 'news', dir: '../content/news' },
+        ],
         experimental: {
             websocket: true,
         },
diff --git a/shared/utils/seo.ts b/shared/utils/seo.ts
new file mode 100644
index 0000000..0ad147f
--- /dev/null
+++ b/shared/utils/seo.ts
@@ -0,0 +1,198 @@
+export const SITE_URL = 'https://opensquawk.de'
+export const SITE_NAME = 'OpenSquawk'
+export const DEFAULT_OG_IMAGE = '/img/learn/missions/full-flight/briefing-hero.png'
+
+export interface SeoRoute {
+  path: string
+  title: string
+  description: string
+  image: string
+  changefreq: 'daily' | 'weekly' | 'monthly' | 'yearly'
+  priority: number
+  language: 'en' | 'de'
+}
+
+export const PUBLIC_SEO_ROUTES: SeoRoute[] = [
+  {
+    path: '/',
+    title: 'Train ATC before you fly VATSIM | OpenSquawk',
+    description: 'Practice realistic ATC phraseology with guided scenarios, instant feedback and structured radio training for VATSIM and flight simulation.',
+    image: '/img/learn/missions/full-flight/briefing-hero.png',
+    changefreq: 'weekly',
+    priority: 1,
+    language: 'en',
+  },
+  {
+    path: '/de',
+    title: 'ATC-Funk für VATSIM trainieren | OpenSquawk',
+    description: 'Trainiere realistische ATC-Phraseologie mit geführten Szenarien, direktem Feedback und strukturierten Funkübungen für VATSIM und Flugsimulation.',
+    image: '/img/learn/missions/full-flight/briefing-hero.png',
+    changefreq: 'weekly',
+    priority: 0.9,
+    language: 'de',
+  },
+  {
+    path: '/news',
+    title: 'News, Releases & Product Updates | OpenSquawk',
+    description: 'Read OpenSquawk release notes, alpha progress, simulator integration updates and product decisions.',
+    image: '/img/learn/missions/full-flight/briefing-departure.png',
+    changefreq: 'weekly',
+    priority: 0.8,
+    language: 'en',
+  },
+  {
+    path: '/roadmap',
+    title: 'Product Roadmap & Community Voting | OpenSquawk',
+    description: 'Explore the OpenSquawk roadmap, vote on upcoming ATC training features and share ideas with the community.',
+    image: '/img/landing/feedback.jpeg',
+    changefreq: 'weekly',
+    priority: 0.7,
+    language: 'en',
+  },
+  {
+    path: '/bridge',
+    title: 'Flight Simulator Bridge Downloads | OpenSquawk',
+    description: 'Download the OpenSquawk Bridge and connect Microsoft Flight Simulator, FlightGear or X-Plane to your radio training.',
+    image: '/img/bridge/goldengate_front.jpeg',
+    changefreq: 'monthly',
+    priority: 0.7,
+    language: 'en',
+  },
+  {
+    path: '/feedback',
+    title: 'Feedback & Product Ideas | OpenSquawk',
+    description: 'Share feedback, report friction and suggest improvements for OpenSquawk ATC training and flight simulator integrations.',
+    image: '/img/landing/feedback.jpeg',
+    changefreq: 'monthly',
+    priority: 0.5,
+    language: 'en',
+  },
+  {
+    path: '/api-docs',
+    title: 'API Documentation | OpenSquawk',
+    description: 'OpenSquawk API reference for waitlist, updates, roadmap, feedback and authentication integrations.',
+    image: '/img/landing/simulator.jpeg',
+    changefreq: 'monthly',
+    priority: 0.5,
+    language: 'en',
+  },
+  {
+    path: '/impressum',
+    title: 'Imprint | OpenSquawk',
+    description: 'Legal provider information and contact details for OpenSquawk.',
+    image: DEFAULT_OG_IMAGE,
+    changefreq: 'yearly',
+    priority: 0.2,
+    language: 'en',
+  },
+  {
+    path: '/datenschutz',
+    title: 'Privacy Policy | OpenSquawk',
+    description: 'Learn how OpenSquawk collects, processes and protects personal data.',
+    image: DEFAULT_OG_IMAGE,
+    changefreq: 'yearly',
+    priority: 0.2,
+    language: 'en',
+  },
+  {
+    path: '/agb',
+    title: 'Terms of Service | OpenSquawk',
+    description: 'Terms governing registration and use of the OpenSquawk simulator training platform.',
+    image: DEFAULT_OG_IMAGE,
+    changefreq: 'yearly',
+    priority: 0.2,
+    language: 'en',
+  },
+]
+
+export const isNewsArticlePath = (path: string) => /^\/news\/[^/]+\/?$/.test(path)
+
+export const normalizeSeoPath = (path: string) => {
+  if (path === '/') return path
+  return path.replace(/\/+$/, '') || '/'
+}
+
+export const getPublicSeoRoute = (path: string) => {
+  const normalized = normalizeSeoPath(path)
+  return PUBLIC_SEO_ROUTES.find((route) => route.path === normalized)
+}
+
+export const absoluteSiteUrl = (path = '/') => new URL(path, `${SITE_URL}/`).toString()
+
+export const getLanguageAlternates = (path: string) => {
+  const normalized = normalizeSeoPath(path)
+
+  if (normalized === '/' || normalized === '/de') {
+    return [
+      { hreflang: 'en', href: absoluteSiteUrl('/') },
+      { hreflang: 'de', href: absoluteSiteUrl('/de') },
+      { hreflang: 'x-default', href: absoluteSiteUrl('/') },
+    ]
+  }
+
+  const canonical = absoluteSiteUrl(normalized)
+  return [
+    { hreflang: 'en', href: canonical },
+    { hreflang: 'x-default', href: canonical },
+  ]
+}
+
+export const FAQ_SCHEMA = {
+  '@context': 'https://schema.org',
+  '@type': 'FAQPage',
+  mainEntity: [
+    ['Is Classroom free right now?', 'Yes. Classroom is currently free during the invitation alpha.'],
+    ['What is the difference between Classroom and Live ATC?', 'Classroom is structured listening, readback and feedback training. Live ATC is the real-time simulator radio loop and is still in closed alpha.'],
+    ['Do I need to be on VATSIM to use it?', 'No. OpenSquawk is built for VATSIM preparation, so you can train before flying live on network frequencies.'],
+    ['Can I self-host and inspect the stack?', 'Yes. The core is open source and self-hosting remains free.'],
+    ['How do I get access?', 'Join the waitlist for Classroom and Live ATC. Access is released in rolling batches.'],
+    ['Is this for real-world aviation?', 'No. OpenSquawk is simulator training software and is not intended for real-world ATC communication.'],
+  ].map(([name, text]) => ({
+    '@type': 'Question',
+    name,
+    acceptedAnswer: { '@type': 'Answer', text },
+  })),
+}
+
+export const DE_FAQ_SCHEMA = {
+  '@context': 'https://schema.org',
+  '@type': 'FAQPage',
+  mainEntity: [
+    ['Ist Classroom aktuell kostenlos?', 'Ja. Classroom ist während der Einladungs-Alpha aktuell kostenlos.'],
+    ['Was ist der Unterschied zwischen Classroom und Live ATC?', 'Classroom bietet strukturierte Hör-, Readback- und Feedbackübungen. Live ATC ist der Echtzeit-Funk für den Flugsimulator und befindet sich in der geschlossenen Alpha.'],
+    ['Muss ich bei VATSIM angemeldet sein?', 'Nein. OpenSquawk bereitet dich auf VATSIM vor, damit du vor dem ersten Onlineflug sicher üben kannst.'],
+    ['Kann ich OpenSquawk selbst hosten?', 'Ja. Der Kern ist Open Source und kann kostenlos selbst gehostet werden.'],
+    ['Wie erhalte ich Zugang?', 'Trage dich in die Warteliste für Classroom und Live ATC ein. Einladungen werden schrittweise freigeschaltet.'],
+    ['Ist OpenSquawk für die reale Luftfahrt gedacht?', 'Nein. OpenSquawk ist Trainingssoftware für Flugsimulatoren und nicht für echten Flugfunk vorgesehen.'],
+  ].map(([name, text]) => ({
+    '@type': 'Question',
+    name,
+    acceptedAnswer: { '@type': 'Answer', text },
+  })),
+}
+
+export const SOFTWARE_APPLICATION_SCHEMA = {
+  '@context': 'https://schema.org',
+  '@type': 'SoftwareApplication',
+  name: SITE_NAME,
+  url: absoluteSiteUrl('/'),
+  applicationCategory: 'EducationalApplication',
+  applicationSubCategory: 'Flight simulator ATC training',
+  operatingSystem: 'Web',
+  description: 'Structured ATC radio and phraseology training for flight simulator pilots preparing for VATSIM.',
+  image: absoluteSiteUrl(DEFAULT_OG_IMAGE),
+  offers: {
+    '@type': 'Offer',
+    price: '0',
+    priceCurrency: 'EUR',
+    availability: 'https://schema.org/LimitedAvailability',
+  },
+  featureList: [
+    'Guided ATC communication scenarios',
+    'Readback practice and instant feedback',
+    'Flight simulator integration',
+    'Self-hosted open-source option',
+  ],
+}
+
+export const jsonLd = (value: object) => JSON.stringify(value).replaceAll('<', '\\u003c')